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GRBU 619 - Strategic Marketing Prob |
This is the final course in the graduate marketing concentration. It is a review and integration of all marketing concepts, tools and techniques. This course enables students to apply their acquired marketing knowledge and skills to real world problems and situations. Utilizing the case study method, students analyze business problems from a managerial perspective and suggest practical marketing strategies.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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