Detailed Course Information |
Fall 2012
Apr 18, 2024 |
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| GRBU 625 - Consumer Behavior |
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A study of the motivation and behavior of the individual consumer, the industrial purchaser, the government and institutional buyer; problems and ramifications of entering and operating successfully in the international market; relation and effect of marketing activities to the successful operation of the firm. Also, consideration of such aspects of the marketing function as pricing, product planning and promotion, market research and analysis.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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