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GRBU 660 - Product Development/Innovation |
The focus of this course is to build a foundation for students to pursue being a marketing manager who knows how to cope with the marketing complexities of new product development (NPD) and product life cycle management. This foundation will stress accomplishment in utilizing computer- based marketing decision support, case study applications on growing markets and developing teamwork skills.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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