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GRBU 665 - Marketing of Technology |
This course provides a framework for the marketing of high technology products while focusing on the strategic goals of the organization. Emphasis will be placed on establishing target markets through competitive intelligence and by evaluating current product portfolios, technology platforms, and distribution networks. Attention will be given to new product development, portfolio management, market driven strategy and sales strategy in the industrial, consumer and service sectors.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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