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Duquesne University

 

HELP | EXIT

Detailed Course Information

 

Fall 2012
Mar 19, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 271 - Introduction to Marketing
Provides an understanding of the dynamic role marketing plays in society and in organizations. Students build a knowledge base with regard to: strategic marketing, market segmentation, marketing research, consumer behavior, the product mix, the promotion mix, the distribution mix, the pricing mix, technology integration, global marketing, and non-profit marketing.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

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