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Duquesne University

 

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Detailed Course Information

 

Fall 2012
Mar 19, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 471 - Services Marketing
This course focuses on the marketing of services and the techniques necessary to improve customer service. It is taught from the perspectives of both marketing managers and customers. Students will develop a broad knowledge base regarding the following marketing concepts: customer expectations, complaint behavior, measures of customer satisfaction, relationship marketing, servicescapes, collaborative service culture, discretionary collaborative behavior and service rules. Upon completion of the course, students will understand not only how to effectively market a service, but also how to get the best service.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Colleges:     
      School of Business

Prerequisites:
Undergraduate level MKTG 371 Minimum Grade of D

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