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Duquesne University

 

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Detailed Course Information

 

Fall 2012
Mar 18, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 476 - Product Management
This course examines methods and tools leading to successful product development and commercialization, as well as the maintenance of existing products and product lines, including product positioning, design, marketing mix, testing, forecasting and product launch, plus product strategy and product life cycle management, using case studies and computer simlations.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Colleges:     
      School of Business
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Undergraduate level MKTG 371 Minimum Grade of D

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