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MKTG 477W - Strategic Marketing |
Designed to enable the student to apply acquired marketing knowledge and expertise to real world opportunities. The case method is employed using marketing situations that illustrate opportunity analysis, marketing environments, product management, communication planning, pricing and distribution strategies, and global planning. Students demonstrate decision making skills through learning to identify and define a marketing problem, analyze and evaluate it, and prepare recommendations concerning implementation for the organization and its environment.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Course Attributes: University Core Writing Intens Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Undergraduate level MKTG 373 Minimum Grade of D and Undergraduate level MKTG 374W Minimum Grade of D and Undergraduate level MKTG 476 Minimum Grade of D and (Undergraduate level MKTG 478 Minimum Grade of D or Undergraduate level MKTG 479 Minimum Grade of D) |
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