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Duquesne University

 

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Detailed Course Information

 

Fall 2012
Mar 19, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 477W - Strategic Marketing
Designed to enable the student to apply acquired marketing knowledge and expertise to real world opportunities. The case method is employed using marketing situations that illustrate opportunity analysis, marketing environments, product management, communication planning, pricing and distribution strategies, and global planning. Students demonstrate decision making skills through learning to identify and define a marketing problem, analyze and evaluate it, and prepare recommendations concerning implementation for the organization and its environment.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Course Attributes:
University Core Writing Intens

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Colleges:     
      School of Business
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Undergraduate level MKTG 373 Minimum Grade of D and Undergraduate level MKTG 374W Minimum Grade of D and Undergraduate level MKTG 476 Minimum Grade of D and (Undergraduate level MKTG 478 Minimum Grade of D or Undergraduate level MKTG 479 Minimum Grade of D)

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