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Duquesne University

 

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Detailed Course Information

 

Fall 2012
Mar 18, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 478 - Business to Business Marketing
This course focuses on business-to-business marketing. It will demonstrate the differences between industrial and consumer marketing; how industrial marketers evaluate their marketing environments, including an understanding of customers and competitors. The course applies the elements of the marketing mix to industrial marketing and provides a framework for developing and evaluating strategies and plans for industrial markets.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Colleges:     
      School of Business
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Undergraduate level MKTG 371 Minimum Grade of D

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