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Duquesne University

 

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Detailed Course Information

 

Fall 2012
Mar 28, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 479 - Retail Management
This course focuses on retail management from a strategic perspective while emphasizing the similarities and differences between the retail and industrial sector. Emphasis will be placed on consumer behavior, franchising and the changing retail environment. This course applies the elements of the marketing mix to retail markets and provides a framework for strategic planning in the retail sector.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Colleges:     
      School of Business
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Undergraduate level MKTG 371 Minimum Grade of D

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