Detailed Course Information |
Spring 2013
Apr 19, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| GRBU 537 - Public Affairs Mgmt |
|
This course focuses on understanding the organization's public affairs dimension and the role played by the public affairs manager by enabling students to identify and evaluate key external and internal organizational forces (stakeholders) and environments impacting the organization. Students should become familiar with, and be able to apply, public affairs management tools and skills for dealing with those forces and environments. Public affairs management skills include stakeholder analysis, public issue and crisis management, social responsibility and corporate citizenship evaluation, regulatory and public policy strategies, environmental responsibility and the impact of technology.
2.000 Credit hours 2.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
| Return to Previous | New Search |
|