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Duquesne University

 

HELP | EXIT

Detailed Course Information

 

Spring 2013
Mar 29, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

GRBU 600 - Global Marketing Mgmt
This course, fully incorporating the global point of view in international marketing, provides a conceptual framework for a managerial approach to the field. Emphasis is placed on the view that international marketing effectiveness requires a strategic understanding. The integration of all relevant trends, facts and markets into an overall framework that allows managers to consider many different markets simultaneously rather than on a country-by-country basis is presented. Numerous examples of international marketing situations faced by actual U.S. and foreign organizations are examined. Issues are tackled from the manager's point of view and concepts are included that help students address specific international marketing questions.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate, Pittsburgh Council on HE
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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