Detailed Course Information |
Spring 2013
Apr 20, 2024 |
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| GRBU 605 - Sales Management |
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This course provides a framework for the integration of sales and marketing management while focusing on the goals of the overall marketing organization. Emphasis will be placed on establishing long-run relationships with customers based on ethical considerations, personal selling, customer service and overall sales force management. Attention will be given to both industrial and consumer sales while focusing on sales management practices.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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