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GRBU 672 - Electronic Marketing |
The purpose of this course is to provide students with a broad managerial overview of the realities of electronic business and the potential for electronic marketing in the digital economy. The course will cover electronic business models and strategies, the critical success factors behind electronic business, merging traditional and electronic marketing strategies, and the requirements for building an electronic marketing plan.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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