Detailed Course Information |
Spring 2013
Apr 19, 2024 |
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| MKTG 374W - Research Applications Marketin |
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Examines the methods used by business management to obtain the information needed to support marketing decisions: selection of target market, design of product, distribution, promotion, and pricing policy. These methods include
exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Course Attributes: University Core Writing Intens Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Undergraduate level QSIS 284 Minimum Grade of D and (Undergraduate level MKTG 371 Minimum Grade of D or Undergraduate level MKTG 271 Minimum Grade of D) |
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