Detailed Course Information |
Fall 2013
Apr 18, 2024 |
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| GRBU 511 - Marketing Strategy & Models |
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This course deals with development, implementation, and evaluation of marketing management in a complex business environment. Contemporary concepts and theories will be presented with a focus on analytical and financial models and that will assist marketing managers in making better decisions. The course also focuses on formulating and implementing marketing management strategies and policies. The marketing management process is important at all levels of the organization, regardless of the title applied to activity. Emerging perspectives on marketing management and the impact of digital media are additionally emphasized. Prerequisites: Accounting for Managers and Evidence-based Decision Making.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Graduate, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture, Online Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate Prerequisites: Graduate level GRBU 506 Minimum Grade of C and Graduate level GRBU 504 Minimum Grade of C |
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