Detailed Course Information |
Fall 2013
Apr 19, 2024 |
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| GRBU 519 - Mktg Mgmt/Prod Strat |
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This course deals with the development, evaluation, and implementation of marketing management in complex business environments. The content presents an in-depth analysis of a variety of concepts theories, facts, analytical techniques and models. Contemporary trends and developments will be addressed with a focus on product development, marketing audits, and marketing plans.
2.000 Credit hours 2.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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