Go to Main Content

Duquesne University

 

HELP | EXIT

Detailed Course Information

 

Fall 2013
Mar 28, 2024
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

GRBU 624 - Marketing Research
This course will focus on helping students identify a marketing problem, develop a research plan including some basic methods to get information from customers, and master research methods. The degree of learning will range from less detailed problem assessment in the marketing mix and project management to more detailed statistical methods. Concepts and their connection to marketing decisions are emphasized. This course is recommended as an elective for students who are concentrating in marketing and need preparation for marketing research.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate, Pittsburgh Council on HE
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2.4