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GRBU 624 - Marketing Research |
This course will focus on helping students identify a marketing problem, develop a research plan including some basic methods to get information from customers, and master research methods. The degree of learning will range from less detailed problem assessment in the marketing mix and project management to more detailed statistical methods. Concepts and their connection to marketing decisions are emphasized. This course is recommended as an elective for students who are concentrating in marketing and need preparation for marketing research.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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