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Duquesne University

 

HELP | EXIT

Detailed Course Information

 

Fall 2013
Mar 29, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

GRBU 672 - Electronic Marketing
The purpose of this course is to provide students with a broad managerial overview of the realities of electronic business and the potential for electronic marketing in the digital economy. The course will cover electronic business models and strategies, the critical success factors behind electronic business, merging traditional and electronic marketing strategies, and the requirements for building an electronic marketing plan.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate, Pittsburgh Council on HE
Schedule Types: Lecture

Business Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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