Select the desired Level or Schedule Type to find available classes for the course. |
MKTG 271 - Introduction to Marketing |
Provides an understanding of the dynamic role marketing plays in society and in organizations. Students build a knowledge base with regard to: strategic marketing, market segmentation, marketing research, consumer behavior, the product mix, the promotion mix, the distribution mix, the pricing mix, technology integration, global marketing, and non-profit marketing.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department |
Return to Previous | New Search |