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ENTR 481 - Guerilla Marketing |
The primary purpose of this course is to address the marketing challenges that small and medium-sized enterprises face with commercializing a product or service. It focuses on marketing fundamentals, market research, product development, market planning and sales execution. This course is intended for students who expect to utilize marketing techniques in an entrepreneurial environment.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Colleges: School of Business |
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