Detailed Course Information |
Spring 2014
Apr 18, 2024 |
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| MKTG 443 - International Marketing |
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Helps students develop skills in analyzing economic and non-economic factors for identifying and evaluating foreign market opportunities; this course will allow students to become familiar with different approaches for segementing international markets; it will encourage students to develop skills in formulating product, price, distribution, and promotion strategies in the context of business outside the United States; and this course will help develop skills in undertaking international strategic marketing planning.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Undergraduate level MKTG 371 Minimum Grade of D or Undergraduate level MKTG 271 Minimum Grade of D |
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