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MKTG 479 - Retail Management |
This course focuses on retail management from a strategic perspective while emphasizing the similarities and differences between the retail and industrial sector. Emphasis will be placed on consumer behavior, franchising and the changing retail environment. This course applies the elements of the marketing mix to retail markets and provides a framework for strategic planning in the retail sector.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Undergraduate level MKTG 371 Minimum Grade of D or Undergraduate level MKTG 271 Minimum Grade of D |
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