Detailed Course Information |
Spring 2014
Apr 19, 2024 |
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| SPMK 376 - Sports Marketing |
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This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Undergraduate Must be enrolled in one of the following Colleges: School of Business Prerequisites: Undergraduate level MKTG 371 Minimum Grade of D or Undergraduate level MKTG 271 Minimum Grade of D |
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