Detailed Course Information |
Fall 2014
Apr 20, 2024 |
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| GRBU 602 - Business to Business Marketing |
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The focus of this course is on problems dealing with industrial marketing. These include strategic planning, industrial buyer behavior, market selection, vendor-customer relations and the application of the marketing mix to the industrial environment. Case studies and application of marketing concepts are used as managerial tools of analysis and problem solving.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate, Pittsburgh Council on HE Schedule Types: Lecture Business Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
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