Select the desired Level or Schedule Type to find available classes for the course. |
GRBU 622 - Social Marketing |
Social marketing involves developing and implementing marketing strategies designed to influence behavior to provide benefit to target market and, more generally, to society. This course will examine marketing theories and techniques and their impact relative to behavioral change. Ethics, social responsibility, and sustainability in social marketing will be considered, and are integrated throughout the course.
3.000 Credit hours 3.000 Lecture hours Levels: Pharmacy, Graduate, Pittsburgh Council on HE Schedule Types: Lecture, Online Education Department Restrictions: Must be enrolled in one of the following Levels: Graduate |
Return to Previous | New Search |