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Duquesne University

 

HELP | EXIT

Detailed Course Information

 

Fall 2014
Mar 28, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

GRBU 622 - Social Marketing
Social marketing involves developing and implementing marketing strategies designed to influence behavior to provide benefit to target market and, more generally, to society. This course will examine marketing theories and techniques and their impact relative to behavioral change. Ethics, social responsibility, and sustainability in social marketing will be considered, and are integrated throughout the course.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Graduate, Pittsburgh Council on HE
Schedule Types: Lecture, Online

Education Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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