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Duquesne University

 

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Spring 2013
Apr 25, 2014
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 271 - Introduction to Marketing
Provides an understanding of the dynamic role marketing plays in society and in organizations. Students build a knowledge base with regard to: strategic marketing, market segmentation, marketing research, consumer behavior, the product mix, the promotion mix, the distribution mix, the pricing mix, technology integration, global marketing, and non-profit marketing.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 373 - Sales Fundamentals
This course introduces the fundamentals of salesmanship and the problems confronted by the sales manager. Emphasis will be placed on developing an understanding of production planning, pricing, market analysis and specific areas of sales management. Attention will be given to management of the sales force, recruitment, selection and ethical considerations. Software will be integrated into this course to reflect current trends in sales management and the selling function.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 374W - Research Applications Marketin
Examines the methods used by business management to obtain the information needed to support marketing decisions: selection of target market, design of product, distribution, promotion, and pricing policy. These methods include exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Course Attributes:
University Core Writing Intens

MKTG 376 - Sports Marketing
This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 377 - Sports Management
This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations. The content of this course will help in the development of skills necessary to manage organizations in the sports industry including: marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 378 - Event Marketing and Planning
Event marketing is a fast growing field that requires professional knowledge and skills. Event Marketing and Planning will examine the foundation of sports, corporate and traditional event management including finance, operations, marketing, ticketing and sponsorship. The course will address major trends and successful business practices in event marketing today.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 443 - International Marketing
Helps students develop skills in analyzing economic and non-economic factors for identifying and evaluating foreign market opportunities; this course will allow students to become familiar with different approaches for segementing international markets; it will encourage students to develop skills in formulating product, price, distribution, and promotion strategies in the context of business outside the United States; and this course will help develop skills in undertaking international strategic marketing planning.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 471 - Services Marketing
This course focuses on the marketing of services and the techniques necessary to improve customer service. It is taught from the perspectives of both marketing managers and customers. Students will develop a broad knowledge base regarding the following marketing concepts: customer expectations, complaint behavior, measures of customer satisfaction, relationship marketing, servicescapes, collaborative service culture, discretionary collaborative behavior and service rules. Upon completion of the course, students will understand not only how to effectively market a service, but also how to get the best service.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 473 - Sales Management
Introduces the fundamentals of salesmanship and the problems confronted by the sales manager. Emphasis will be placed on developing an understanding of the sales model, production planning, pricing, market analysis and specific areas of sales management. Attention will be given to management of the sales force, recruitment, selection and ethical considerations.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 475 - Consumer Behavior
Encourages the student to develop an understanding of the consumer from the perspective of the marketing manager. The course explores the factors that affect the consumer, which range from a macro level (the effect of the physical and social environment on the consumer) to a micro level (knowledge, attitudes, and actions of the individual consumer). Segmentation, positioning, and marketing mix strategies are discussed in relation to consumer behavior theories. Mini-projects are assigned to allow the student to apply theoretical concepts to real world experiences.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 476 - Product Management
This course examines methods and tools leading to successful product development and commercialization, as well as the maintenance of existing products and product lines, including product positioning, design, marketing mix, testing, forecasting and product launch, plus product strategy and product life cycle management, using case studies and computer simlations.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 477W - Strategic Marketing
Designed to enable the student to apply acquired marketing knowledge and expertise to real world opportunities. The case method is employed using marketing situations that illustrate opportunity analysis, marketing environments, product management, communication planning, pricing and distribution strategies, and global planning. Students demonstrate decision making skills through learning to identify and define a marketing problem, analyze and evaluate it, and prepare recommendations concerning implementation for the organization and its environment.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Course Attributes:
University Core Writing Intens

MKTG 478 - Business to Business Marketing
This course focuses on business-to-business marketing. It will demonstrate the differences between industrial and consumer marketing; how industrial marketers evaluate their marketing environments, including an understanding of customers and competitors. The course applies the elements of the marketing mix to industrial marketing and provides a framework for developing and evaluating strategies and plans for industrial markets.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

MKTG 479 - Retail Management
This course focuses on retail management from a strategic perspective while emphasizing the similarities and differences between the retail and industrial sector. Emphasis will be placed on consumer behavior, franchising and the changing retail environment. This course applies the elements of the marketing mix to retail markets and provides a framework for strategic planning in the retail sector.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department


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