Go to Main Content

Duquesne University

 

HELP | EXIT

Catalog Entries

 

Fall 2013
Apr 24, 2014
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

SPMK 376 - Sports Marketing
This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

SPMK 377 - Sports Management
This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations. The content of this course will help in the development of skills necessary to manage organizations in the sports industry including: marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

SPMK 378 - Event Marketing and Planning
Event marketing is a fast growing field that requires professional knowledge and skills. Event Marketing and Planning will examine the foundation of sports, corporate and traditional event management including finance, operations, marketing, ticketing and sponsorship. The course will address major trends and successful business practices in event marketing today.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

SPMK 470 - Legal Envr Sports Mgmt & Mktg
This course will cover regulation in the sports industry including NCAA regulations, collective bargaining and codes of industry conduct. In addition, royalties, rights and licensing issues will be covered.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

SPMK 473 - Sports Sales & Revenue Generat
This course will analyze and produce skills essential to renewing existing sport customers. With a focus on renewing existing sport product customers, this course will analyze and produce skills essential to the revenue production and sales process commonly found in the sport business.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

SPMK 477W - Strategic Sports Business
This capstone course will enable students to apply marketing knowledge to real-world sports business problems, providing an in-depth analysis of marketing aspects related specifically to the business of sports. Students will develop critical thinking and analysis skills through analytical papers and strategic group projects associated with the industry.
3.000 Credit hours
3.000 Lecture hours

Levels: Pharmacy, Pittsburgh Council on HE, Undergraduate
Schedule Types: Lecture

Business Department

Course Attributes:
University Core Writing Intens


Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.5.4